Communications Professional
Social Media
I have coordinated multiple social media campaigns for unique advertising needs. I have specialties in organic and paid social content creation and focus on matching tone and voice on branded social accounts. Experience with Facebook, X, Instagram, LinkedIn, Tik-Tok, YouTube and Threads.
Summarizing all of my authored social media from March 2023 to August 2024, including posts across all accounts at NCDOT, my work has generated over 420,000 impressions and over 16,000 engagements.
NC Ferry Division Recruitment Ads
The NC Ferry Division needed immediate assistance to recruit employees for permanent and seasonal positions. I developed 8 total video/graphic ads that were "boosted" and geofenced on Facebook, Instagram and LinkedIn. After just one month of the ads running, the NC Ferry Division successfully filled ALL of it's vacant positions for the season.
National Name Your Car Day
NCDOT's social media strategy is to engage with the public and share meaningful safety messages. We actively engage in trends to increase our following. I created a video for National Name Your Car Day in which we interviewed Raleigh street-walkers on the name of their cars. The post generated over 1,000 impressions and nearly 200 engagements.